Marketing scales handbook. Volume III : a compilation of multi-item measure...

Livre | Bruner, Gordon C. (1954-....). Auteur | 2001

Marketing scales handbook. Volume IV : a compilation of multi-item measures...

Livre | Bruner, Gordon C. (1954-....). Auteur | 2007

Statistics for business and economics / Paul Newbold,...William L. Carlson,...

Livre | Newbold, Paul (1945-....). Auteur | 2010 - 7th edition

The authors demonstrate how statistical results provide insights into business decisions and present solutions to contemporary business problems. New cases and more than 350 real business examples and memorable exercises, 150 of w...

The practice of research : how social scientists answer their questions / S...

Livre | Khan, Shamus Rahman (19..-....). Auteur | 2014

Handbook of marketing scales : multi-item measures for marketing and consum...

Livre | Bearden, William O. (1945-). Auteur | 1999 - 2nd edition

Consumer.ology : The Market Research Myth, the Truth about Consumers and th...

Livre | Graves, Philip. Auteur | 2010