Marketing scales handbook. Volume III : a compilation of multi-item measure...

Livre | Bruner, Gordon C. (1954-....). Auteur | 2001

Marketing scales handbook. Volume IV : a compilation of multi-item measures...

Livre | Bruner, Gordon C. (1954-....). Auteur | 2007

Statistics for business and economics / Paul Newbold,...William L. Carlson,...

Livre | Newbold, Paul (1945-....). Auteur | 2010 - 7th edition

The authors demonstrate how statistical results provide insights into business decisions and present solutions to contemporary business problems. New cases and more than 350 real business examples and memorable exercises, 150 of w...

Handbook of marketing scales : multi-item measures for marketing and consum...

Livre | Bearden, William O. (1945-). Auteur | 1999 - 2nd edition

Handbook of marketing scales : multi-item measures for marketing and consum...

Livre | Bearden, William O. (1945-). Éditeur scientifique | 2011 - Third edition

The Handbook of Marketing Scales, Third Edition represents a clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research.Chapter 1: I...

L' économie sans joie / Tibor Scitovsky

Livre | Scitovsky, Tibor (1910-2002). Auteur | 1978