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Sales management : a multinational perspective / edited by Paolo Guenzi and Susi Geiger

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Edité par Palgrave Macmillan. Houndmills, Basingstoke Hampshire, New York - 2011

"International Sales Management offers a global perspective on the opportunities and issues facing today's sales managers. Current textbooks have failed to move beyond the US context; International Sales Management provides unique access to European and international experts, with globally relevant case studies"--

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