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Strategic marketing : an applied perspective / Karel Jan Alsem

Livre

Alsem, K. J.

Edité par McGraw-Hill. Boston - 2007

"Karel Jan Alsem creates a clear and understandable process for exploring each step of strategic marketing. This is done through a four part organization: evaluation, analysis, planning, and implementation. This flexible, yet thorough presentation allows strategic marketing to be understood and applied, while it builds confidence by explaining strategies with clarity and relevant background."--Jacket

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