Strategic marketing : an applied perspective / Karel Jan Alsem

Livre | Alsem, K. J. | 2007

"Karel Jan Alsem creates a clear and understandable process for exploring each step of strategic marketing. This is done through a four part organization: evaluation, analysis, planning, and implementation. This flexible, yet thor...

Marketing management : a strategic, decision-making approach / John W. Mull...

Livre | 2005 - 5th ed.

A framework for marketing management / Philip Kotler,... [et] Kevin Lane Ke...

Livre | Kotler, Philip (1931-....). Auteur | 2016 - Sixth Edition

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Data-driven marketing content : a practical guide / Lee Wilson

Livre | Wilson, Lee. Auteur | 2019 - First edition

Business to business marketing management : a global perspective / Alan Zim...

Livre | Zimmerman, Alan S. (1942-....). Auteur | 2022 - Fourth edition.

La quatrième de couverture indique : "Business to Business (B2B) markets are considerably more challenging than consumer markets and demand a more specific skillset from marketers. B2B buyers, often dealing with highly complex pr...