International marketing / Vern Terpstra, Ravi Sarathy, Debra Laverie

Livre | Terpstra, Vern (1927-....). Auteur | 2002 - 8e éd.

International dimensions of marketing / Vern Terpstra,... Lloyd C. Russow,....

Livre | Terpstra, Vern. Auteur | 2000 - 4th ed

International marketing strategy : analysis, development and implementation...

Livre | Doole, Isobel (1954-....). Auteur | 2008 - Fifth edition

International marketing and export management / Gerald Albaum,...Edwin Duer...

Livre | Albaum, Gerald. Auteur | 2016 - Eighth edition

"International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find t...

Global marketing management / Warren J. Keegan

Livre | Keegan, Warren J.. Auteur | 2002 - 7th ed.

Global marketing management / Masaaki Kotabe, Temple University, Kristiaan ...

Livre | Kotabe, Masaaki. Auteur | 2020 - Eighth edition.

Global marketing / Warren J. Keegan,...,Mark C. Green,...

Livre | Keegan, Warren J.. Auteur | 2011 - 6th edition, global edition

Global marketing management / Masaaki Kotabe, Kristiaan Helsen

Livre | Kotabe, Masaaki. Auteur | 2017 - EMEA édition

"The 7th Edition of Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text's guiding principle, as laid out concisely ...