Le grand manuel du TAGE MAGE® : 18 tests, 200 fiches, 2 400 vidéos / Arnaud...

Livre | Sévigné, Arnaud. Auteur | 2023 - 8e édition

Global marketing management / Masaaki Kotabe, Kristiaan Helsen

Livre | Kotabe, Masaaki. Auteur | 2017 - EMEA édition

"The 7th Edition of Global Marketing Management prepares students to become effective managers overseeing global marketing activities in an increasingly competitive environment. The text's guiding principle, as laid out concisely ...

International financial management / Cheol S. Eun, Bruce G. Resnick

Livre | Eun, Cheol S.. Auteur | 2018 - 8e éd.

"International Financial Management provides students with a foundation for analysis that will serve them well in their careers ahead. The decision-making process is presented through the text with the goal of teaching students ho...

International marketing / Vern Terpstra, Ravi Sarathy

Livre | Terpstra, Vern (1927-....). Auteur | 2000 - 8th ed.

International marketing strategy : analysis, development and implementation...

Livre | Doole, Isobel (1954-....). Auteur | 2008 - Fifth edition

International marketing and export management / Gerald Albaum,...Edwin Duer...

Livre | Albaum, Gerald. Auteur | 2016 - Eighth edition

"International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find t...