Ethics in marketing : International cases and perspectives / written and ed...

Livre | Murphy, Patrick E. (1948-....). Auteur | 2012

Ethics in marketing : International cases and perspectives / written and ed...

Livre | Murphy, Patrick E. (1948-....). Auteur | 2017 - 2nd ed.

SAGE brief guide to marketing ethics

Livre | 2012

The SAGE handbook of marketing ethics / edited by Lynne Eagel, Stephan Dahl...

Livre | Eagle, Lynne. Éditeur scientifique | 2021

The SAGE Handbook of Marketing Ethics draws together an exhaustive overview of research into marketing's many ethical conundrums, while also promoting more optimistic perspectives on the ways in which ethics underpins organization...

Ethics in marketing : International cases and perspectives / written and ed...

Livre | Murphy, Patrick E. (1948-....). Auteur | 2012

Ethics and neuromarketing : implications for market research and business p...

Livre | 2017

Ethics in marketing : International cases and perspectives / written and ed...

Livre | Murphy, Patrick E. (1948-....). Auteur | 2017 - 2nd ed.

Digital influence on consumer habits : marketing challenges and opportuniti...

Livre

Readers will learn service quality, peer pressure, online reviewers' effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing busines...