0 avis
Lean AI : how innovative startups use artificial intelligence to grow / Lomit Patel
Livre
Edité par O'Reilly Media - 2020 - First edition
Part 1: AI + growth marketing = smart marketing. Introduction to growth marketing. Why Lean AI?. Part 2: Customer acquisition 3.0. What is customer acquisition 3.0?. Manual versus automation. Framework of an "intelligent machine". Build versus buy. Part 3: What metrics matter to you? Key metrics for startup growth. Creative performance. Cross-channel attribution. Part 4: Selecting the right approach to user acquisition. Different user acquisition strategies. The growth stack. Part 5: Managing increased complexity and risk. How to mange complexity. How to reduce risk. Human versus machine. Part 6: The next frontier. Planning for success. Ongoing challenges. How to win together with AI.