Introduction to banking / Barbara Casu, Claudia Girardone, Philip Molyneux

Livre | $i | Casu, Barbara (19..-....). Auteur | 2022 - 3rd edition

The aim of this textbook is to provide a comprehensive introduction to theoretical and applied issues relating to the global banking industry. Despite the fears of Henry Ford, we do not think reading this book will cause a revolut...

Le marketing direct multicanal : prospection, fidélisation et reconquête du...

Livre | $i | Claeyssen, Yan. Auteur | 2006 - 2e édition

L' orientation marché : nouvelle méthode, nouveaux outils / David Gotteland

Livre | $i | Gotteland, David (1975-....) - auteur en gestion. Auteur | 2004

Food and experiential marketing : pleasure, wellbeing and consumption / Edi...

Livre | $i | Batat, Wided (19..-....). Éditeur scientifique | 2019

Marketing management / [Philip Kotler, Kevin Lane Keller]

Livre | $i | Kotler, Philip (1931-....). Auteur | 2006 - 12e édition [française]

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | $i | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...