The strategy and tactics of pricing : a guide to profitable decision making...

Livre | Nagle, Thomas T. (1951-....). Auteur | 2002 - 3rd ed.

The strategy and tactics of pricing : a guide to growing more profitably.

Livre | Nagle, Thomas T. (1951-....) - Seventh edition

For MBA or advanced undergraduate courses in pricing strategy or pricing and product policy. Practical in focus and lively in style, this text provides a comprehensive, managerially-focused, integrated, step-by-step guide to prici...

The strategy and tactics of pricing : a guide to profitable decision making...

Livre | Nagle, Thomas T. (1951-....). Auteur | 2002 - 3rd ed.

Thinking, fast and slow / Daniel Kahneman

Livre | Kahneman, Daniel (1934-....). Auteur | 2011

Principles of marketing engineering / Gary L. Lilien,... Arvind Rangaswamy,...

Livre | Lilien, Gary L (1946-....). Auteur | 2013 - 2nd ed.

The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering—putting together concepts, data, analyses, and simulations to...

Marketing : analyse et stratégie / Richard Kühn, Martial Pasquier

Livre | Kühn, Richard (1939-....). Auteur | 2000

Marketing research : an applied orientation / Naresh K. Malhotra,...

Livre | Malhotra, Naresh K.. Auteur | 2010 - 6th ed., Global ed.

La stratégie prix : agir sur le prix pour optimiser le résultat / Hermann S...

Livre | Simon, Hermann (1947-....). Auteur | 2000