Digital influence on consumer habits : marketing challenges and opportuniti...

Livre

Readers will learn service quality, peer pressure, online reviewers' effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing busines...

Comportements du consommateur : concepts et outils / Denis Darpy, Pierre Vo...

Livre | Darpy, Denis (1963-....). Auteur | 2003

Consumer behaviour : a European perspective / Michael R. Solomon, Gary Bamo...

Livre | Solomon, Michael R. (1956-....). Auteur | 2013 - Fifth edition

Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems fac...

Consumer behaviour : a European perspective / Michael R. Solomon, Gary J. B...

Livre | Solomon, Michael R. (1956-....). Auteur | 2016 - 6th Edition

Consumer behaviour : applications in marketing / Robert East, Jaywant Singh...

Livre | East, Robert. Auteur | 2022 - 4th edition

Marketing et résistance(s) des consommateurs / coordonné par Dominique Roux...

Livre | Roux, Dominique (19..-....) - professeure de gestion. Directeur de publication | 2009