Comportements du consommateur : concepts et outils / Denis Darpy, Pierre Vo...

Livre | Darpy, Denis (1963-....). Auteur | 2003

Research in consumer behavior. Vol. 10 / edited by Russell W. Belk

Livre | 2006 - 1st ed.

Consumer behaviour / Isabelle Szmigin and Maria Piacentini

Livre | Szmigin, Isabelle (19..-....). Auteur | 2018 - 2e édition

La 4è de couv. indique : "The ideal introduction to consumer behaviour offering complete coverage, worldwide examples, and marketing perspectives from a range of individuals and organizations. Leading research is woven throughout...

Consumer behaviour : a European perspective / Michael R. Solomon, Gary Bamo...

Livre | Solomon, Michael R. (1956-....). Auteur | 2013 - Fifth edition

Now in its 5th edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to consumer behaviour. The book links in consumer behaviour theory with the real life problems fac...

Consumer behavior in Asia : issues and marketing practice / T.S. Chan

Livre | Chan, Tsang-sing (1950-). Éditeur scientifique | 2016

Consumer social values / edited by Eda Gurel-Atay and Lynn R. Kahle

Livre | Gurel-Atay, Eda. Éditeur scientifique | 2019

La quatrième de couverture indique : "Social values are central to people's lives, guiding behaviors, and judgments, and define who we are. This book advances understanding of consumer social values and their roles in the global ...