Marketing management : a strategic decision-making approach / John W. Mulli...

Livre | Mullins, John W.. Auteur | 2013 - Eight Edition

Marketing management : a strategic decision-making approach / John W. Mulli...

Livre | Mullins, John W.. Auteur | 2008 - 6th edition

Break the rules! : the 6 counter-conventional mindsets of entrepreneurs tha...

Livre | Mullins, John W.. Auteur | 2023

"Whatever your starting point―whether in a co-working space or at your kitchen table, or deep inside or at the helm of a large company―if you want to learn the mindsets that enable the world’s most audacious and successful entrepr...

Le grand manuel du TAGE MAGE® : 18 tests, 200 fiches, 2 400 vidéos / Arnaud...

Livre | Sévigné, Arnaud. Auteur | 2023 - 8e édition

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Marketing : defined, explained, applied / Michael Levens

Livre | Levens, Michael. Auteur | 2010

Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., ...

Livre | 2011 - 7th ed.

Supply chain management : strategy, planning and operation / Sunil Chopra

Livre | Chopra, Sunil (19..-....). Auteur | 2019 - 7th edition

Supply Chain Management introduces high-level strategy and concepts while giving students the practical tools necessary to solve supply chain problems. Using a strategic framework, students are guided through all of the key driver...

A framework for marketing management / Philip Kotler,... [et] Kevin Lane Ke...

Livre | Kotler, Philip (1931-....). Auteur | 2016 - Sixth Edition