Reimagining luxury : building a sustainable future for your brand / Diana V...

Livre | Nieto, Diana Verde

It has never been more important for the luxury industry to embrace sustainability and transform their businesses for a better future. However, in order to become authentically sustainable, companies need to shift their mindsets. ...

Luxury fashion brand management and sustainability : unifying fashion with ...

Livre | Mitterfellner, Olga. Auteur | 2023

"This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and most importantly, the application of sustainable...

Strategic luxury management : value creation and creativity for competitive...

Livre | Planelles, David Millan. Auteur | 2022

Statistics for business and economics / Paul Newbold,...William L. Carlson,...

Livre | Newbold, Paul (1945-....). Auteur | 2010 - 7th edition

The authors demonstrate how statistical results provide insights into business decisions and present solutions to contemporary business problems. New cases and more than 350 real business examples and memorable exercises, 150 of w...

The strategy and tactics of pricing : a guide to growing more profitably.

Livre | Nagle, Thomas T. (1951-....) - Seventh edition

For MBA or advanced undergraduate courses in pricing strategy or pricing and product policy. Practical in focus and lively in style, this text provides a comprehensive, managerially-focused, integrated, step-by-step guide to prici...

Contemporary issues in luxury brand management / edited by Sylvie Studente ...

Livre | Studente, Sylvie (19..-....). Éditeur scientifique | 2023

"This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty y...