Le grand manuel du TAGE MAGE® : 18 tests, 200 fiches, 2 400 vidéos / Arnaud...

Livre | Sévigné, Arnaud. Auteur | 2023 - 8e édition

Contemporary issues in luxury brand management / edited by Sylvie Studente ...

Livre | Studente, Sylvie (19..-....). Éditeur scientifique | 2023

"This book provides a comprehensive overview of the key themes surrounding luxury brand management and the core issues faced by luxury firms today. The luxury industry has undergone a series of dynamic changes in the past twenty y...

Designing luxury brands : the science of pleasing customers' senses / Diana...

Livre | Derval, Diana (19..-....). Auteur | 2018

International luxury brand strategy / Pierre Xiao Lu

Livre | Lu, Pierre Xiao (19..-....). Auteur | 2022

La 4e de couverture indique : "This book looks at luxury brand management and strategy from theory to practice and presents new theoretical models and solutions for how to create and develop a worldwide luxury brand in the twenty-...

Managing luxury brands : a complete guide to contemporary luxury brand stra...

Livre | Cattaneo, Eleonora (19..-....). Éditeur scientifique | 2023

What are the key components of a luxury brand? How can luxury be marketed successfully in a changing global context? What opportunities does the increasing demand for sustainability and the latest technological developments presen...

Luxury fashion brand management and sustainability : unifying fashion with ...

Livre | Mitterfellner, Olga. Auteur | 2023

"This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and most importantly, the application of sustainable...