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Luxury fashion brand management : unifying fashion with sustainability / Olga Mitterfellner.
Livre
This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and the application of sustainable models to the industry.
Chapter 1: From History to Heritage of Luxury Fashion. Chapter 2: From the Creative Director to the Fashion Show. Chapter 3: Luxury Brand Qualities, Brand Construct and Brand Touchpoints. Chapter 4: Good and bad Parenting of Luxury Fashion. Chapter 5: Internationalisation and Emerging Economies for Luxury Fashion. Chapter 6: Decline and Resuscitation of Luxury Fashion Brands. Chapter 7: Luxury Fashion and the Sustainable Approach. Chapter 8: The future of Luxury Fashion Brands.
Autres documents dans la collection «Mastering fashion management»
- Sujets
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- Luxury goods industry -- Management
- Fashion merchandising
- Management -- Environmental aspects
- Sustainable development
- Business and Management.
- Business & Management
- Development studies
- Sales & marketing management
- Sales & marketing
- Economics
- Sustainability
- Engineering: general
- Other manufacturing technologies
- Environmental science, engineering & technology
- Management & management techniques
- Fashion & textiles
- Development economics & emerging economies
- Manufacturing industries.
- Domaine(s)
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