Global and multicultural public relations / Juan-Carlos Molleda and Sarabdeep Kochhar

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Global and multicultural public relations / Juan-Carlos Molleda and Sarabdeep Kochhar

Livre

Molleda, Juan-Carlos. Auteur | Kochhar, Sarabdeep K. (1982-). Auteur

Edité par John Wiley & Sons, Inc. - 2019

Note

Machine generated contents note: Chapter 1 Introduction and overview of global and multicultural public relations Chapter 2 Research, measurement, and evaluation in global public relations Chapter 3 Role of national culture and sub-cultures in global public relations Chapter 4 Professionalism and ethical reasoning Chapter 5 Transnational corporations and global public relations agencies Chapter 6 Nongovermental organizations (ngos), multilateral organizations (mos), And activist networks Chapter 7 Coordination and control, standardization and localization Chapter 8 Cross-national conflict shifting: how to manage transnational crises Chapter 9 Corporate social responsibility, sustainability, and multi-sector partnerships Chapter 10 Employee communication and global teams Chapter 11 Technology, social media, and big data in international public relations Chapter 12 Public diplomacy and corporate foreign policy in government institutions and agencies

Langue: anglais
Description physique: 1 vol. (v, 263 p.) ; couv. ill. en coul. ; 23 cm

Date de publication: 2019

ISBN: 978-1-118-67396-6

Sujets

Domaine(s)

Sciences économiques et Gestion > Gestion et Marketing

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