Public relations strategy, theory, and cases : praxis at its best / Tricia ...

Livre | Hansen-Horn, Tricia. Auteur | 2018

The good and the bad of teaching public relations through case studies. Approaches to PR strategy: taking our place. Public relations complexity and interconnectedness: economic area, organization type, situation and contexts, and...

Global strategic management / Philippe Lasserre

Livre | Lasserre, Philippe (1939-....). Auteur | 2018 - fourth edition

Public relations theory : application and understanding / edited by Brigitt...

Livre | Brunner, Brigitta R.. Éditeur scientifique | 2019

La quatrième de couverture indique : "The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public relations and their practical app...

Storytelling in all aspects / Seda Mengü, Pinar Aslan, Derya Gül Ünlü (eds....

Livre | 2017

Relations publiques et journalisme à l'ère numérique : dynamiques de collab...

Livre | 2017

Chindia : how China and India are revolutionizing global business / edited ...

Livre | Engardio, Pete (19..-....). Auteur | 2007

Introduction. Investment. Market power. Industry strengths. Business culture. Social challenges. The rise of Chindia. A new world economy. Crouching tigers, hidden dragons. Why India may be destined to overtake China. What's next ...