Public relations theory : application and understanding / edited by Brigitt...

Livre | Brunner, Brigitta R.. Éditeur scientifique | 2019

La quatrième de couverture indique : "The comprehensive guide to applied PR theory in the 21st century Public Relations Theory explores the central principles and theoretical components of public relations and their practical app...

Relations publiques et journalisme à l'ère numérique : dynamiques de collab...

Livre | 2017

The practice of public relations / Fraser P. Seitel

Livre | Seitel, Fraser P.. Auteur | 2011 - 11th ed., International ed.

Global and multicultural public relations / Juan-Carlos Molleda and Sarabde...

Livre | Molleda, Juan-Carlos. Auteur | 2019

Cases in public relations management : the rise of social media and activis...

Livre | Lambert Swann, Patricia (1951-). Auteur | 2020 - Third edition

la quatrième de couverture indique : "Now in its third edition, Cases in Public Relations Management uses recent cases in strategic communication designed to encourage discussion, debate, and exploration of the options available ...

Integrated marketing communications / David Pickton, Amanda Broderick

Livre | Pickton, David. Auteur | 2005 - Second edition