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Public relations strategy, theory, and cases : praxis at its best / Tricia Hansen-Horn and Adam E. Horn

Livre

Hansen-Horn, Tricia. Auteur | Horn, Adam E.. Auteur

Edité par Peter Lang - 2018

The good and the bad of teaching public relations through case studies. Approaches to PR strategy: taking our place. Public relations complexity and interconnectedness: economic area, organization type, situation and contexts, and PR specializations. Value in applied theory: writing and reading theory: starting with excellence theory. Value in applied theory: contingency theory. Value in applied theory: rhetorical theory. Value in applied theory: social capital theory.

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