Glossaire de la communication marketing / Jean-Marc Décaudin

Livre | Décaudin, Jean-Marc (1951-....). Auteur | 1996

La communication marketing : concepts, techniques, stratégies / Jean-Marc D...

Livre | Décaudin, Jean-Marc (1951-....). Auteur | 2003 - 3e édition

Pentacom : communication, théorie et pratique / Philippe Malaval,... Jean-M...

Livre | Malaval, Philippe. Auteur | 2005

Marketing research : methodological foundations / Gilbert A. Churchill, Jr....

Livre | Churchill, Gilbert A.. Auteur | 2002 - 8th ed.

MR / Tom J. Brown, Tracy A. Suter

Livre | Brown, Tom J. (19..-....) - auteur en marketing. Auteur | 2014 - 2[nd] student ed.

Marketing research : a concise introduction / Bonita Kolb

Livre | Kolb, Bonita M.. Auteur | 2018 - 2nd edition.

Essential to any student of the discipline, this book offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with pr...

New methods of market research and analysis / G. Scott Erickson

Livre | Erickson, G. Scott (19..-....). Auteur | 2017

New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how ...

Marketing research : using analytics to develop market insights / Carl Mcda...

Livre | McDaniel, Carl N. (1942-....). Auteur | 2021 - Twelfth edition.

Basic marketing research : a decision-making approach / Naresh K. Malhotra

Livre | Malhotra, Naresh K. | 2009 - 3rd ed.

With a hands-on, do-it-yourself approach, this third edition offers a contemporary focus on decision making, illustrating the interaction between marketing research decisions and marketing management decisions