Marketing research : an applied orientation / Naresh K. Malhotra

Livre | Malhotra, Naresh K.. Auteur | 2007 - 5. ed., Pearson internat. ed.

Marketing research : an applied orientation / Naresh K. Malhotra,...

Livre | Malhotra, Naresh K.. Auteur | 2010 - 6th ed., Global ed.

Marketing research : methodological foundations / Gilbert A. Churchill, Jr....

Livre | Churchill, Gilbert A.. Auteur | 2002 - 8th ed.

Marketing research : a concise introduction / Bonita Kolb

Livre | Kolb, Bonita M.. Auteur | 2018 - 2nd edition.

Essential to any student of the discipline, this book offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with pr...

New methods of market research and analysis / G. Scott Erickson

Livre | Erickson, G. Scott (19..-....). Auteur | 2017

New Methods of Market Research and Analysis prepares readers for the new reality posed by big data and marketing analytics. While connecting to traditional research approaches such as surveys and focus groups, this book shows how ...

Marketing research : using analytics to develop market insights / Carl Mcda...

Livre | McDaniel, Carl N. (1942-....). Auteur | 2021 - Twelfth edition.