International Marketing / Pervez N. Ghauri, Philip Cateora.

Livre | Ghauri, Pervez N (1948-....) - Fifth edition.

In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understan...

Research methods in business studies : a practical guide / Pervez Ghauri,.....

Livre | Ghauri, Pervez N (1948-....). Auteur | 2005 - 3rd edition

Research methods in business studies / Pervez Ghauri,...Kjell Grønhaug,...

Livre | Ghauri, Pervez N (1948-....). Auteur | 2010 - Fourth edition

International marketing / Michael R. Czinkota, Ilkka A. Ronkainen

Livre | Czinkota, Michael R.. Auteur | 2023 - Eleventh edition.

Essentials of global marketing / Svend Hollensen

Livre | Hollensen, Svend. Auteur | 2012 - 2nd ed.

Global marketing / Svend Hollensen

Livre | Hollensen, Svend. Auteur | 2020 - 8th edition.

La quatrième de couverture indique : "Globalization is the growing interdependence of national economies - involving primarily customers, producers, suppliers and governments in different markets. Global marketing therefore refle...

International marketing / Vern Terpstra, Ravi Sarathy

Livre | Terpstra, Vern (1927-....). Auteur | 2000 - 8th ed.

International marketing and export management / Gerald Albaum,...Edwin Duer...

Livre | Albaum, Gerald. Auteur | 2016 - Eighth edition

"International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find t...

Global marketing : a decision-oriented approach / Svend Hollensen

Livre | Hollensen, Svend. Auteur | 2011 - Fifth edition