International Business / Michael R. Czinkota, Ilkka A. Ronkainen

Livre | Czinkota, Michael R.. Auteur | 2005

Rigorously updated international business textbook by a global author team, which balances conceptual understanding of business theory and the day-to-day realities of business practice. Includes a suite of new cases studies and up...

Marketing : best practices / Michael R. Czinkota [and others]

Livre | Czinkota, Michael R.. Auteur | 2000

Introduction to marketing. The marketing environment and social responsibility. International marketing. Marketing research and information systems. Consumer behavior. Business-to-business marketing. Market segmentation and target...

International marketing / Michael Czinkota, Ilkka Ronkainen, Gilbert Zvobgo

Livre | Czinkota, Michael R.. Auteur | 2011

International marketing / Pervez N. Ghauri, Philip Cateora

Livre | Ghauri, Pervez N (1948-....). Auteur | 2014 - Fourth edition.

Essentials of global marketing / Svend Hollensen

Livre | Hollensen, Svend. Auteur | 2012 - 2nd ed.

Global marketing / Svend Hollensen

Livre | Hollensen, Svend. Auteur | 2020 - 8th edition.

La quatrième de couverture indique : "Globalization is the growing interdependence of national economies - involving primarily customers, producers, suppliers and governments in different markets. Global marketing therefore refle...

International marketing / Vern Terpstra, Ravi Sarathy

Livre | Terpstra, Vern (1927-....). Auteur | 2000 - 8th ed.

International marketing and export management / Gerald Albaum,...Edwin Duer...

Livre | Albaum, Gerald. Auteur | 2016 - Eighth edition

"International Marketing and Export Management 8e offers an accessible state-of-the-art text in international marketing. The book covers the evolving internationally competitive landscape that almost all firms and consumers find t...

Global marketing : a decision-oriented approach / Svend Hollensen

Livre | Hollensen, Svend. Auteur | 2011 - Fifth edition