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Global marketing / Svend Hollensen
Livre
Edité par Pearson - 2020 - 8th edition.
        La quatrième de couverture indique : "Globalization is the growing interdependence of national economies - involving primarily customers, producers, suppliers and governments in different markets. Global marketing therefore reflects the trend of firms selling and distributing products and services in many countries around the world"
    
 
                                   
                                   
                                   
                                   
                                   
                                  