Connecting with consumers : marketing for new marketplace realities / Allan...

Livre | Kimmel, Allan J.. Auteur | 2010

Psychological foundations of marketing : the keys to consumer behavior / Al...

Livre | Kimmel, Allan J.. Auteur | 2018 - 2nd edition

The indestructible brand : crisis management in the age of social media / V...

Livre | Sharma, Venke. Auteur | 2017

The age of crisis. Creating a crisis-ready organization. Building a crisis playbook. Securing your digital assets. Social media monitoring. Storycrafting. Execution. After the storm.

Business development, merger and crisis management of international firms i...

Livre | 2018

La quatrième de couverture indique : "Providing rare insight into the topic of Japanese management, this book looks at how Japanese companies changed after the economic recession of the 1990s and the decade-long restructuring pro...

Managerial communication : bridging theory and practice / Charles E. Beck

Livre | Beck, Charles E.. Auteur | 1999

Dialogue and the art of thinking together : a pioneering approach to commun...

Livre | Isaacs, William. Auteur | 1999

Guide de la communication pour l'entreprise : l'image de marque...,le posit...

Livre | Heude, Rémi-Pierre. Auteur | 2003 - [Nouv. éd.]

Corporate communication : a guide to theory and practice / Joep Cornelissen

Livre | Cornelissen, Joep. Auteur | 2017 - 5th edition