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Women want more : how to capture your share of the world's largest, fastest-growing market / Michael J. Silverstein and Kate Sayre
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Edité par HarperBusiness. New York, NY - 2009 - 1e ed.
Argues that the key to repowering the economy is by better responding to the increase in the buying power of women, and suggests that the way to a woman's heart is through her stomach and that pets make women happier than sex does
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The world's most demanding consumers. The archetypes and life stages. Brands that understand. Food: answering the daily question, "what's for dinner?". Fitness: still looking for a holistic solution. Beauty: the next product needs to do it!. Apparel: always hunting, never satisfied. Categories of greatest dissatisfaction: financial services and healthcare. The low-growth economies: Europe and Japan. The optimistic economies: BRIC, Mexico, and the Middle East. Women want more for the world. Conclusion: women ascendant: a future of parity, power, and influence.
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