How brands grow : what marketers don't know / Byron Sharp

Livre | Sharp, Byron. Auteur | 2010

Global brand strategy : world-wise marketing in the age of branding / Jan-B...

Livre | Steenkamp, Jan-Benedict E.M. (19..-....) | 2017

"Steenkamp introduces the global brand value chain and explains how brand equity factors into shareholder value. The book equips executives with techniques for developing strategy, organizing execution, and measuring results so th...

Brand failures : the truth about the 100 biggest branding mistakes of all t...

Livre | Haig, Matt. Auteur | 2011 - [2e édition]

Brand meaning management / edited by Deborah J. MacIinnis,... C. Whan Park,...

Livre | 2015

The brand challenge : adapting branding to sectorial imperatives / edited b...

Livre | 2015

"The Brand Challenge provides a comprehensive and topical examination of the application of branding across a variety of categories such as luxury goods, media, football clubs and cities; it proves essential reading for anyone inv...

Brand management : co-creating meaningful brands / Michael Beverland

Livre | Beverland, Michael B.. Auteur | 2021 - Second edition.