How brands grow : what marketers don't know / Byron Sharp

Livre | Sharp, Byron. Auteur | 2010

Brand meaning management / edited by Deborah J. MacIinnis,... C. Whan Park,...

Livre | 2015

The brand challenge : adapting branding to sectorial imperatives / edited b...

Livre | 2015

"The Brand Challenge provides a comprehensive and topical examination of the application of branding across a variety of categories such as luxury goods, media, football clubs and cities; it proves essential reading for anyone inv...

Brand management : co-creating meaningful brands / Michael Beverland

Livre | Beverland, Michael B.. Auteur | 2021 - Second edition.

Storytelling : branding in practice / Klaus Fog, Christian Budtz, Baris Yak...

Livre | Fog, Klaus. Auteur | 2005

As a concept, storytelling has won a decisive foothold in the debate on how brands of the future will be shaped. Yet, companies are still confused as to how and why storytelling can make a difference to their business. What is the...

How brands grow : la vérité sur la croissance des marques / Byron Sharp

Livre | Sharp, Byron. Auteur | 2017

La 4ème de couv. indique : "« La science a révolutionné toutes les disciplines sur lesquelles elle s'est penchée. Et maintenant, c'est au tour du marketing ! Tout marketeur qui se respecte se doit de mettre de côté les idée...