A practical guide to managing tourist experiences / Isabelle Frochot

Livre | Frochot, Isabelle (19..-....). Auteur | 2022

This book provides students with a concise and practical guide that presents key understandings of the tourist experience and provides strategic guidance on how to develop an impactful and memorable experience. Chapters follow the...

The Cambridge handbook of consumer psychology / edited by Michael I. Norton...

Livre | 2015

Le comportement du consommateur / Joël Brée

Livre | Brée, Joël (1960-....) - enseignant-chercheur en Sciences de gestion. Auteur | 2009 - 2e édition

La psychologie du tourisme / sous la direction de Stéphanie Nkoghe

Livre | 2008

Tourism : a modern synthesis / Stephen J. Page and Joanne Connell

Livre | Page, Stephen (1963-....). Auteur | 2020 - Fifth Edition.

"Tourism can be a challenging subject for students because it is both dynamic and susceptible to economic turbulence and shifts in trends. Tourism: A Modern Synthesis is an essential textbook for tourism students seeking a clear a...

The escape industry : how iconic and innovative brands built the travel bus...

Livre | Tungate, Mark (1967-....). Auteur | 2018