Consumer behavior : global edition / Leon G. Schiffman, Leslie Lazar Kanuk

Livre | Schiffman, Leon G.. Auteur | 2010 - 10th edition, Global ed.

Handbook of marketing scales : multi-item measures for marketing and consum...

Livre | Bearden, William O. (1945-). Éditeur scientifique | 2011 - Third edition

The Handbook of Marketing Scales, Third Edition represents a clear, concise, and easy-to-use compilation of multi-item, self-report measures developed and/or frequently used in consumer behavior and marketing research.Chapter 1: I...

Why people buy things they don't need : understanding and predicting consum...

Livre | Danziger, Pamela N.. Auteur | 2004

The essence of consumer behaviour / Jim Blythe

Livre | Blythe, Jim. Auteur | 1997

Why is a knowledge of consumer behaviour so essential to effective marketing? How can an understanding of why people buy help marketers know how to sell? How are attitudes towards products formed - and how can those attitudes be c...

Handbook of marketing scales : multi-item measures for marketing and consum...

Livre | Bearden, William O. (1945-). Auteur | 1999 - 2nd edition

Marketing research : an applied orientation / Naresh K. Malhotra

Livre | Malhotra, Naresh K.. Auteur | 2007 - 5. ed., Pearson internat. ed.