Handbook of qualitative research methods in marketing / edited by Russell W...

Livre | 2006

Marketing research : an applied orientation / Naresh K. Malhotra

Livre | Malhotra, Naresh K.. Auteur | 2007 - 5. ed., Pearson internat. ed.

The practice of market research : an introduction / Yvonne McGivern

Livre | McGivern, Yvonne. Auteur | 2009 - Third edition

Marketing research : an applied orientation / Naresh K. Malhotra,...

Livre | Malhotra, Naresh K.. Auteur | 2010 - 6th ed., Global ed.

Alternative market research methods : market sensing / edited by David Long...

Livre | 2017

Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs. Alternative M...

Études marketing avec SPSS / Naresh Malhotra,...

Livre | Malhotra, Naresh K.. Auteur | 2004 - 4e édition