Service management : operations, strategy, information technology / James A...

Livre | Fitzsimmons, James A.. Auteur | 2011 - 7th ed.

Yield management / ed. by Anthony Ingold, Una McMahon-Beattie and Ian Yeoma...

Livre | 2003 - 2nd. edition

Management stratégique des services : du diagnostic à la mise en oeuvre d'u...

Livre | Vogler, Éric (1968-....) - enseignant-chercheur en stratégie. Auteur | 2004

Digital influence on consumer habits : marketing challenges and opportuniti...

Livre

Readers will learn service quality, peer pressure, online reviewers' effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing busines...

The spread of yield management practices : the need for systematic approche...

Livre | 2006

Marketing research : an applied orientation / Naresh K. Malhotra,...

Livre | Malhotra, Naresh K.. Auteur | 2010 - 6th ed., Global ed.