Stratégies : concepts, méthodes, mise en oeuvre / Raymond-Alain Thiétart, J...

Livre | Thietart, Raymond-Alain. Auteur | 2009 - 2e édition

Marketing et stratégie des services / Pierre Eiglier

Livre | Eiglier, Pierre. Auteur | 2004

Stratégie : les clés du succès concurrentiel / Jean-Marie Ducreux, Maurice ...

Livre | Ducreux, Jean-Marie. Auteur | 2004

Understanding strategic management / Anthony Henry

Livre | Henry, Anthony. Auteur | 2008 - Second edition

Understanding strategic management / Anthony E. Henry

Livre | Henry, Anthony. Auteur | 2007 - Third edition

The most complete introduction for students looking for a briefer guide to strategic management, packed with real-life examples and an emphasis on the essential tools of analysis

Yield management / ed. by Anthony Ingold, Una McMahon-Beattie and Ian Yeoma...

Livre | 2003 - 2nd. edition