The strategy and tactics of pricing : a guide to profitable decision making...

Livre | Nagle, Thomas T. (1951-....). Auteur | 2002 - 3rd ed.

The strategy and tactics of pricing : a guide to growing more profitably.

Livre | Nagle, Thomas T. (1951-....) - Seventh edition

For MBA or advanced undergraduate courses in pricing strategy or pricing and product policy. Practical in focus and lively in style, this text provides a comprehensive, managerially-focused, integrated, step-by-step guide to prici...

The strategy and tactics of pricing : a guide to profitable decision making...

Livre | Nagle, Thomas T. (1951-....). Auteur | 2002 - 3rd ed.

Principles of marketing engineering / Gary L. Lilien,... Arvind Rangaswamy,...

Livre | Lilien, Gary L (1946-....). Auteur | 2013 - 2nd ed.

The 21st century business environment demands more analysis and rigor in marketing decision making. Increasingly, marketing decision making resembles design engineering—putting together concepts, data, analyses, and simulations to...

Marketing : analyse et stratégie / Richard Kühn, Martial Pasquier

Livre | Kühn, Richard (1939-....). Auteur | 2000

La stratégie prix : agir sur le prix pour optimiser le résultat / Hermann S...

Livre | Simon, Hermann (1947-....). Auteur | 2000

Market : fondements et méthodes des recherches en marketing / Yves Evrard, ...

Livre | Évrard, Yves. Auteur | 2009 - 4e édition

Revenue management : a practical pricing perspective / edited by Ian Yeoman...

Livre | 2011