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Research methods for leisure and tourism : a practical guide / A.J. Veal

Livre

Veal, Anthony James (1945-....). Auteur

Edité par Prentice Hall. Harlow, GB - 2011 - 4th ed.

This book examines a wide range of methods for market research, and provides practical assistance on presenting the information gathered. This revised edition provides material covering recent developments

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