Digital influence on consumer habits : marketing challenges and opportuniti...

Livre

Readers will learn service quality, peer pressure, online reviewers' effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing busines...

The definitive guide to strategic content marketing : perspectives, issues,...

Livre | Џамић, Лазар (1960-....). Auteur | 2018

"Marketers everywhere are talking about content, but not everyone is saying the same thing. Some professionals love content and believe it has revolutionized the practice of marketing. To others, it's mere hype: a new name for wha...

Le marketing sans marketing : les chemins de la singularité / Jacques Neiry...

Livre | Neirynck, Jacques (1949-....). Auteur | 2002

Epic content marketing : break through the clutter with a different story, ...

Livre | Pulizzi, Joe. Auteur | 2023 - Second edition

Le marketeur / coordination : Christian Michon

Livre | 2003

Les paradoxes du marketing : ruptures et nouvelles pratiques / le Cercle de...

Livre | 2011