Marketing strategy for the creative and cultural industries / Bonita M. Kol...

Livre | Kolb, Bonita M.. Auteur | 2016

Marketing research : a concise introduction / Bonita Kolb

Livre | Kolb, Bonita M.. Auteur | 2018 - 2nd edition.

Essential to any student of the discipline, this book offers a comprehensive, applied approach to understanding and designing market research. Balancing the fundamental quantitative methodologies and theoretical structures with pr...

Marketing research : an applied orientation / Naresh K. Malhotra

Livre | Malhotra, Naresh K.. Auteur | 2007 - 5. ed., Pearson internat. ed.

Marketing research : an applied orientation / Naresh K. Malhotra,...

Livre | Malhotra, Naresh K.. Auteur | 2010 - 6th ed., Global ed.

Legends in marketing / series editor, Jagdish N. Sheth, volume editor, Davi...

Livre | Day, George S. (1937-....). Auteur | 2016

Volume. 1. Customer and Consumer Insights. Volume 2. Competitive Markets: Structure and Behavior. Volume 3. Strategic Marketing: Assessing and Formulating Strategy. Volume 4. Strategic Marketing: Organizational Orientation and Ca...

The Routledge companion to marketing research / edited by Len Tiu Wright, L...

Livre | Wright, Len Tiu. Éditeur scientifique | 2021

La quatrième de couverture indique : "This single volume reference provides an alternative to traditional marketing research methods handbooks, focusing entirely on the new and innovative methods and technologies that are transfo...

Marketing research : methodological foundations / Gilbert A. Churchill, Jr....

Livre | Churchill, Gilbert A.. Auteur | 2002 - 8th ed.

MR / Tom J. Brown, Tracy A. Suter

Livre | Brown, Tom J. (19..-....) - auteur en marketing. Auteur | 2014 - 2[nd] student ed.