Réinventer le marketing ! : du marketing de l'offre au marketing de la dema...

Livre | Mircher, Charles. Auteur | 2000

Supply chain management : strategy, planning and operation / Sunil Chopra

Livre | Chopra, Sunil (19..-....). Auteur | 2019 - 7th edition

Supply Chain Management introduces high-level strategy and concepts while giving students the practical tools necessary to solve supply chain problems. Using a strategic framework, students are guided through all of the key driver...

ProfitBrand : how to increase the profitability, accountability & sustainab...

Livre | Wreden, Nick. Auteur | 2005

Marketing research : an applied orientation / Naresh K. Malhotra,...

Livre | Malhotra, Naresh K.. Auteur | 2010 - 6th ed., Global ed.

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

How to measure customer satisfaction / Nigel Hill, John Brierley and Rob Ma...

Livre | Hill, Nigel. Auteur | 2003 - 2nd edition