Marketing research : an applied orientation / Naresh K. Malhotra,...

Livre | Malhotra, Naresh K.. Auteur | 2010 - 6th ed., Global ed.

The strategy and tactics of pricing : a guide to profitable decision making...

Livre | Nagle, Thomas T. (1951-....). Auteur | 2002 - 3rd ed.

The strategy and tactics of pricing : a guide to growing more profitably / ...

Livre | Nagle, Thomas T. (1951-....). Auteur | 2011 - 5th edition, international edition

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Le levier prix : pour concilier rentabilité et croissance / Emmanuel Zilber...

Livre | Zilberberg, Emmanuel. Auteur | 2004

How brands grow : what marketers don't know / Byron Sharp

Livre | Sharp, Byron. Auteur | 2010