Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Marketing research : an applied orientation / Naresh K. Malhotra,...

Livre | Malhotra, Naresh K.. Auteur | 2010 - 6th ed., Global ed.

How brands grow : what marketers don't know / Byron Sharp

Livre | Sharp, Byron. Auteur | 2010

Strategic marketing : an applied perspective / Karel Jan Alsem

Livre | Alsem, K. J. | 2007

"Karel Jan Alsem creates a clear and understandable process for exploring each step of strategic marketing. This is done through a four part organization: evaluation, analysis, planning, and implementation. This flexible, yet thor...

Marketing management : a strategic, decision-making approach / John W. Mull...

Livre | 2005 - 5th ed.

Digital influence on consumer habits : marketing challenges and opportuniti...

Livre

Readers will learn service quality, peer pressure, online reviewers' effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing busines...