New luxury management : creating and managing sustainable value across the ...

Livre | Rigaud, Emmanuelle (1966-....). Auteur. Éditeur scientifique | 2017

Digital influence on consumer habits : marketing challenges and opportuniti...

Livre

Readers will learn service quality, peer pressure, online reviewers' effect in the digital environment to aid in understanding the various risks and challenges involved in the digital environment, with examples of changing busines...

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Marketing luxury services : concepts, strategy, and practice / Miguel Angel...

Livre | Hemzo, Miguel Angelo. Auteur | 2023

Luxe & retail : à l'ère du digital / Michel Chevalier, Michel Gutsatz

Livre | Chevalier, Michel (1943-....). Auteur | 2019 - 2e édition

Luxe... : stratégies marketing / Danielle Allérès

Livre | Allérès, Danielle (1948-2009). Auteur | 2005 - 4e édition