Customer relationship management : concept, strategy, and tools / by V. Kum...

Livre | Kumar, V.. Auteur | 2012 - 2nd edition

Sur la 4e de couv. : "Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives onl...

Customer relationship management : concept, strategy, and tools / V. Kumar,...

Livre | Kumar, V.. Auteur | 2018 - Third edition

La 4è de couv. indique : "This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, co...

Intelligent marketing : employing new-age technologies

Livre | Kumar, V.. Auteur | 2021

Customer relationship management : concept, strategy, and tools / by V. Kum...

Livre | Kumar, V.. Auteur | 2012 - 2nd edition

Sur la 4e de couv. : "Customer relationship management (CRM) as a strategy and as a technology has gone through an amazing evolutionary journey. The initial technological approach was followed by many disappointing initiatives onl...

Le grand manuel du TAGE MAGE® : 18 tests, 200 fiches, 2 400 vidéos / Arnaud...

Livre | Sévigné, Arnaud. Auteur | 2023 - 8e édition

L' organisation relation clients : CRM : 7 nouvelles sources de création de...

Livre | Waserman, Sylvain (1967-....). Auteur | 2001

Salesforce.com for dummies / by Tom Wong, Liz Kao, and Matt Kaufman

Livre | Wong, Tom. Auteur | 2011 - 4th Edition

If you're in management, your partner and customer base are your most important assets. Learn to close deals faster, gain real-time visibility into sales, and collaborate instantly-- with Salesforce.com!Introduction. Salesforce ba...

Customer relationship management : concepts and technologies / Francis Butt...

Livre | Buttle, Francis. Auteur | 2019 - 4ème édition

Section A: Understanding customer relationships. Introduction to CRM. Understanding relationships. Managing the customer journey : customer acquisition. Managing the customer journey : customer retention and development. Section B...

Vendre gagnant gagnant : [une démarche originale pour nouer des relations à...

Livre | Wilson, Larry (1930-2013) - scénariste. Auteur | 2004