Salesforce.com for dummies / by Tom Wong, Liz Kao, and Matt Kaufman

Livre | Wong, Tom. Auteur | 2011 - 4th Edition

If you're in management, your partner and customer base are your most important assets. Learn to close deals faster, gain real-time visibility into sales, and collaborate instantly-- with Salesforce.com!Introduction. Salesforce ba...

Customer relationship management : concepts and technologies / Francis Butt...

Livre | Buttle, Francis. Auteur | 2019 - 4ème édition

Section A: Understanding customer relationships. Introduction to CRM. Understanding relationships. Managing the customer journey : customer acquisition. Managing the customer journey : customer retention and development. Section B...

Strategic customer management : strategizing the sales organization / Nigel...

Livre | Piercy, Nigel F. Auteur | 2009

Description de l'éditeur disponible à l'adresseIntroduction: Is sales the new marketing?. Involvement: putting sales back into strategy. Intelligence: you are what you know. Integration: getting your act together around customer...

Gestion de la relation client / Ed Peelen,... Frédéric Jallat,... Éric Stev...

Livre | Peelen, Ed (19..-....). Auteur | 2009 - 3e édition

CRM at the speed of light : social CRM strategies, tools, and techniques fo...

Livre | Greenberg, Paul. Auteur | 2010 - 4th ed.

OMG! : your customer really is your BFF!. CRM, CMR, VRM or-- who cares?. The customer owns the experience. Enterprise 2.0 : not exactly what you think. A company like me : new business. Do you have the ring? : tools for customer e...

Principles of customer relationship management / Roger J. Baran, Robert J. ...

Livre | Baran, Roger Joseph (1945-....). Auteur | 2008 - Student ed.

Part One: CRM THEORY AND DEVELOPMENT. 1. Principles of Customer Relationship Marketing. 2. History and Development of CRM. 3. Relationship Marketing & Customer Relationship Management. 4. Organization & CRM.. Part Two: DATA, INFOR...