The impact of digitalization on current marketing strategies / edited by Lu...

Livre

Digitalization has completely transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range...

The agile marketer : turning customer experience into your competitive adva...

Livre | Smart, Roland (1974-....). Auteur | 2016

"The marketer's guide to modernizing platforms and practices Marketing in the digital era is a whole new game: it's fundamentally about competing on the customer experience. Marketers must integrate a complex set of technologies t...

Tout savoir facilement sur la relation client / Patrice Claviez-Homberg, Sa...

Livre | Claviez-Homberg, Patrice. Auteur | 2001

Future of tourism marketing / edited by Seongseop (Sam) Kim and Dan Wang

Livre | Kim, Seongseop (Sam). Éditeur scientifique | 2021

La longue traîne : quand vendre moins, c'est vendre plus / Chris Anderson

Livre | Anderson, Chris (1961-....). Auteur | 2012

The long tail : why the future of business is selling less of more / Chris ...

Livre | Anderson, Chris (1961-....). Auteur | 2008