Marketing plans : how to prepare them, how to use them / Malcolm McDonald,....

Livre | McDonald, Malcolm H. B. (1938-....). Auteur | 2002 - 5th ed.

Key account management : the definitive guide / Diana Woodburn and Malcolm ...

Livre | Woodburn, Diana. Auteur | 2011 - 3e édition révisée et mise à jour

Malcolm McDonald on key account management / Malcolm McDonald with Beth Rog...

Livre | McDonald, Malcolm H. B. (1938-....). Auteur | 2017

Acknowledgements. Introducing key account management. The role of key accounts in achieving business growth. Selecting the right key accounts. Understanding buying decisions. Key account plans. Understanding account-based marketin...

Le grand manuel du TAGE MAGE® : 18 tests, 200 fiches, 2 400 vidéos / Arnaud...

Livre | Sévigné, Arnaud. Auteur | 2023 - 8e édition

Marketing strategy / Jim Blythe

Livre | Blythe, Jim (1951-....). Auteur | 2003

Marketing planning : a workbook for marketing managers / Sally Dibb, Lyndon...

Livre | Dibb, Sally. Auteur | 2008

Marketing planning as a process of analysis, thinking and action is essential for survival and long term success. Marketing planning is widely adopted by businesses from all sectors, service companies, manufacturers and public sec...

Marketing management / Philip Kotler, Kevin Lane Keller et Alexander Cherne...

Livre | Kotler, Philip (1931-....). Auteur | 2022 - 16e edition

The 16th edition of Marketing Management builds on the classic examples, core concepts, and logical structure that made the first edition a landmark text. Much has changed since the 15th edition was published. Ongoing globalizatio...

Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F....

Livre | Hooley, Graham J.. Auteur | 2008 - 4th edition

Pt. 1. Marketing Strategy. Chap. 1. Market-led strategic management. Chap. 2. Strategic marketing planning. Pt. 2. Competitive Market Analysis. Chap. 3. The changing market environment. Chap. 4. Customer analysis. Chap. 5. Competi...

Stratégies d'entreprises en développement durable / ouvrage collectif sous ...

Livre | Reynaud, Emmanuelle (1969-....). Directeur de publication. Auteur | 2010