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Livre | Waserman, Sylvain (1967-....). Auteur | 2001

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Livre | Wong, Tom. Auteur | 2011 - 4th Edition

If you're in management, your partner and customer base are your most important assets. Learn to close deals faster, gain real-time visibility into sales, and collaborate instantly-- with Salesforce.com!Introduction. Salesforce ba...

Customer relationship management : concepts and technologies / Francis Butt...

Livre | Buttle, Francis. Auteur | 2019 - 4ème édition

Section A: Understanding customer relationships. Introduction to CRM. Understanding relationships. Managing the customer journey : customer acquisition. Managing the customer journey : customer retention and development. Section B...

Customer relationship management / Ed Peelen

Livre | Peelen, Ed (19..-....). Auteur | 2013 - 2nd ed.

Customer relationship management / Ed Peelen

Livre | Peelen, Ed (19..-....). Auteur | 2005

Strategic customer management : integrating relationship marketing and CRM ...

Livre | Payne, Adrian. Auteur | 2013

La page de présentation indique : "Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstra...