Alternative market research methods : market sensing / edited by David Long...

Livre | 2017

Traditional research methods in marketing can be illuminating when used well, but all too often their data-driven results fail to provide the depth of understanding that organisations need to anticipate market needs. Alternative M...

Marketing research : an applied orientation / Naresh K. Malhotra

Livre | Malhotra, Naresh K.. Auteur | 2007 - 5. ed., Pearson internat. ed.

Marketing research : an applied orientation / Naresh K. Malhotra,...

Livre | Malhotra, Naresh K.. Auteur | 2010 - 6th ed., Global ed.

Études marketing avec SPSS / Naresh Malhotra,...

Livre | Malhotra, Naresh K.. Auteur | 2004 - 4e édition

Marketing research : an international approach / Marcus J. Schmidt, Svend H...

Livre | Schmidt, Marcus J.. Auteur | 2006

L' aventure de la recherche qualitative : du questionnement à la rédaction ...

Livre | Gaudet, Stéphanie. Auteur | 2018