Brand failures : the truth about the 100 biggest branding mistakes of all t...

Livre | Haig, Matt. Auteur | 2011 - [2e édition]

Customer relationship management : concept, strategy, and tools / V. Kumar,...

Livre | Kumar, V.. Auteur | 2018 - Third edition

La 4è de couv. indique : "This book presents an extensive discussion of the strategic and tactical aspects of customer relationship management as we know it today. It helps readers obtain a comprehensive grasp of CRM strategy, co...

Marketing and customer loyalty : the extra step approach / Mauro Cavallone

Livre | Cavallone, Mauro. Auteur | 2017

"This book analyzes the evolution of marketing and the ways in which marketing actions can be rendered more effective, before setting out a new approach to marketing, termed The Extra Step (TES) in recognition of the importance th...

Entrepreneurial cognition : exploring the mindset of entrepreneurs / Dean A...

Livre | Shepherd, Dean A. (1967-....). Auteur | 2018

Brand hijack : marketing without marketing / Alex Wipperfürth

Livre | Wipperfürth, Alex. Auteur | 2005