Marketing models / Gary L. Lilien, Philip Kotler, K. Sridhhar Moorthy

Livre | Lilien, Gary L (1946-....). Auteur | 1992

Marketing management / Philip Kotler et Bernard Dubois

Livre | Kotler, Philip (1931-....). Auteur | 1994 - 8e édition

Principes de marketing / Philip Kotler, Gordon H. G. McDougall, Jacques L. ...

Livre | Kotler, Philip (1931-....). Auteur | 1985 - 2e édition

Strategic marketing management in Asia : case studies and lessons across in...

Livre | 2017 - [First edition]

With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environmen...

Marketing management / Philip Kotler

Livre | Kotler, Philip (1931-....). Auteur | 2000 - Millennium edition

Basic marketing : a global-managerial approach / William D. Perreault, Jr.,...

Livre | Perreault, William D. - Jr.. Auteur | 2002 - 14th edition

The portable MBA in marketing / Alexander Hiam, Charles D. Schewe

Livre | Hiam, Alexander. Auteur | 1992

Marketing management for non-marketing managers : improving returns on mark...

Livre | Fitzpatrick, Heather L.. Auteur | 2013

La 4è de couverture indique : "Although marketing-related expenses are a significant portion of most organisations' budgets, it is often frustrating for those with budget oversite to get a clear picture of the returns on their ma...

Killing marketing : how innovative businesses are turning marketing cost in...

Livre | Pulizzi, Joe. Auteur | 2018