Marketing models / Gary L. Lilien, Philip Kotler, K. Sridhhar Moorthy

Livre | $i | Lilien, Gary L (1946-....). Auteur | 1992

Marketing management / Philip Kotler et Bernard Dubois

Livre | $i | Kotler, Philip (1931-....). Auteur | 1994 - 8e édition

Principes de marketing / Philip Kotler, Gordon H. G. McDougall, Jacques L. ...

Livre | $i | Kotler, Philip (1931-....). Auteur | 1985 - 2e édition

Strategic marketing management in Asia : case studies and lessons across in...

Livre | $i | 2017 - [First edition]

With a view to continue the current growth momentum, excel in all phases of business, and create future leadership in Asia and across the globe, there is a felt need to develop a deep understanding of the Asian business environmen...

Introduction to banking / Barbara Casu, Claudia Girardone, Philip Molyneux

Livre | $i | Casu, Barbara (19..-....). Auteur | 2022 - 3rd edition

The aim of this textbook is to provide a comprehensive introduction to theoretical and applied issues relating to the global banking industry. Despite the fears of Henry Ford, we do not think reading this book will cause a revolut...

Marketing management / Philip Kotler

Livre | $i | Kotler, Philip (1931-....). Auteur | 2000 - Millennium edition

Basic marketing : a global-managerial approach / William D. Perreault, Jr.,...

Livre | $i | Perreault, William D. - Jr.. Auteur | 2002 - 14th edition

The portable MBA in marketing / Alexander Hiam, Charles D. Schewe

Livre | $i | Hiam, Alexander. Auteur | 1992

Marketing management for non-marketing managers : improving returns on mark...

Livre | $i | Fitzpatrick, Heather L.. Auteur | 2013

La 4è de couverture indique : "Although marketing-related expenses are a significant portion of most organisations' budgets, it is often frustrating for those with budget oversite to get a clear picture of the returns on their ma...