New luxury management : creating and managing sustainable value across the ...

Livre | Rigaud, Emmanuelle (1966-....). Auteur. Éditeur scientifique | 2017

The luxury strategy : break the rules of marketing to build luxury brands /...

Livre | Kapferer, Jean-Noël (19..-....). Auteur | 2009

The luxury strategy : break the rules of marketing to build luxury brands /...

Livre | Kapferer, Jean-Noël (19..-....). Auteur | 2012 - 2nd edition

Advances in luxury brand management / Jean-Noël Kapferer, Joachim Kenstock,...

Livre | 2017

La 4e de couv. indique : "Presenting some of the most significant research on the modern understanding of luxury, this edited collection of articles from the Journal of Brand Management explores the complex relationships consumers...

Omni-personal luxury : how to transform your luxury business for the digita...

Livre | Schmitt, Rebecca. Auteur | 2022

Rapid shifts in technology and societal changes accelerated by the Pandemic have fundamentally changed the way that customers experience luxury. While digital transformation has unlocked new opportunities to connect one-to-one wit...

The luxury empire : accelerations and disruptions / Yves Hanania, Isabelle ...

Livre | Hanania, Yves. Auteur | 2022

The COVID-19 crisis has dramatically advanced the changes that started before the pandemic in the luxury sector. For instance, how is the luxury empire responding to its many challenges, such as the new ways of consumption and dis...